Our markets: who we serve

Target markets

• Large employer groups with 5,000 or more employees
• Mandatory or high participation executive/partnership plans with 50 or more participants. High face amounts and discretionary income are keys to success in this market.
• Employers with a future funding liability. For example, a company may offer retiree medical benefits — to fund these benefits, it purchases a cash value product that offers a death benefit, plus the opportunity to accumulate dollars on a tax-deferred basis. In this market, the employer typically pays for, and owns, the coverage on employees.

Payroll deduction vs. worksite marketing
The large employer market can be considered a payroll-deduction market. If employees choose to purchase coverage, premiums can be collected through payroll deduction. The worksite market also uses payroll deduction but generally focuses on employers with 250 or fewer employees to insure. Minnesota Life's Group business unit is not active in this market and does not plan to enter it in the near future.

» Questions about worksite marketing should be directed to Minnesota Life's Individual business unit.

Associations and their members
We target national associations with 10,000 or more members. We offer both group and individual term life products that are marketed directly to members. From marketing to claims service, we provide complete support for member benefit programs. For an association presentation or proposal, e-mail our Washington, D.C. sales office or call 301-585-3048.

Public employers
We are uniquely experienced in serving the public sector, providing insurance coverage and plan services for over 1,600 public employers including the states of Delaware, Illinois, Kansas, Minnesota, Vermont, Virginia, West Virginia and Wisconsin. These employers choose Minnesota Life as their group life insurance provider because we understand this market and have the technology expertise to streamline administration while providing consistent levels of high-quality service.

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