A benefit made for the times
Presenting the case for cash value group life insurance

When you offer cash value life insurance as part of your benefits package, you help give employees a program that meets their need for both current protection and future savings.

Here's a quick primer on cash value group life insurance and its many advantages.

First things first: provide a much-needed safety net
A few enlightening statistics:

• Half of US households believe they need more life insurance
• About a quarter expect to purchase it in the coming year.
• Nearly 50 million Americans still lack adequate life insurance to cover financial needs at the death of a primary breadwinner.

You provide a much needed safety net by offering basic amounts of life insurance protection augmented by supplemental, employee-paid plans. But group life insurance has moved well beyond the simple burial benefit it once was. Today's plans offer high amounts of guaranteed coverage, simplified underwriting and coverage for dependents, in addition to the long-time advantage of life insurance passing income-tax free to beneficiaries.

A benefit for tomorrow: help them build future security
Employees need life insurance to protect their family's lifestyle or estate — but they also want savings and investment options beyond what a pension plan or 401(k) can offer.

Though most people think of life insurance only as a legacy — something left behind after they die — if saving for the long-term is the goal, a group life insurance policy can be a vehicle for accumulating cash to use during one's lifetime — to pay medical expenses, higher education or to supplement retirement income.

What about the cost?
Unlike most other benefits, the cost of group life insurance is going down as mortality rates continue to improve. The convenience of payroll deduction makes it even easier to obtain this affordable coverage.

The best news yet — Group Universal Life coverage follows employees from one company to the next. No matter how many times they change jobs, employees can keep their portable life insurance protection. And, in those cases where an employee does spend their whole career with one employer, the benefit can be continued into retirement at group rates.

» Variable Group Universal Life/Group Universal Life Combination plans (pdf, 185k)

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