News
Internet site wins Best of Show award
The Minnesota Life Group Insurance website won the "Best of Show" category in the Life Communicators Association 1998 annual competition.
The Life Communicators Association is an international organization of some 750 communications professionals – employed by more than 225 life insurance and related financial services companies – who specialize in such essential support roles as marketing, marketing communications, sales promotion, advertising, internal communications and public relations.
LCA's annual awards competition represents the very best and most creative communications work produced during the past year by LCA members for their respective companies. Entries were judged on concept, writing, art direction, overall execution and effectiveness.
Comments from some of the judges included, "Excellent use of color, technology, copy and concept. Flow is great." "Original... Simple, focused messages." "The use/combination of both "fun" and informative pieces makes for a very well-rounded page."
Founded in 1880, The Minnesota Mutual Life Insurance Company provides financial security for individuals and businesses in the form of insurance, pensions and investments. The Company is one of a select number of insurance company groups in the United States carrying "very high" ratings including; AAA from Duff & Phelps, A++ from A.M. Best, AA+ from Standard & Poor's and Aa2 from Moody's Investors Services.
With more than $149 billion of life insurance in force and $15 billion in assets, the Company serves nearly seven million people through a combined workforce of 4,400 people located at its St. Paul headquarters and in 83 general agencies and 42 regional sales offices across America.
