News
Securian's Minnesota Life Group Insurance hosts free web presentation on marketing benefits to employees
St. Paul, MN, July 2, 2007 – Human resources professionals are invited to a free online presentation about the impact of customizing employee benefits communications.
Michael Russell, National Sales Director, SmartMoney Custom Solutions, will share results and insights of a national study by the Roper Organization that shows how audience segmentation, targeted messaging and personalization can be effective in prompting action among benefits participants. The web cast will be held Wednesday, July 18 at 10:00 – 11:00 AM PDT, 11:00 – Noon MDT, Noon – 1:00 PM CDT, and 1:00 – 2:00 PM EDT.
"Today's consumers receive an overwhelming number of solicitations; most are ignored, few are understood," said Paula Bilitz, Minnesota Life Group Insurance Marketing Director and moderator of the July 18 web cast. "To cut through the clutter, employers and their intermediaries can harness some of the same tools used by savvy marketers. But these techniques must be used appropriately to be effective in prompting action among benefits participants."
Russell's presentation will explain that consumers react more favorably when receiving personalized communications – up to a point. The Roper study also reveals the need to maintain balance between tailoring communication to elicit response and avoiding a perception of intrusion. Bilitz applies the study's results in the context of group life insurance enrollment communication. Additionally, web cast attendees will learn how to:
- Use employee data to improve the benefits experience.
- Maximize client profitability through better segmentation and targeted offerings.
- Apply predictive analytics to optimize benefits communication effectiveness.
- Help employers increase return on their benefits expenditure through higher levels of employee participation.
To register for the event, visit online and follow the prompts.
With $500 billion of life insurance in force, Minnesota Life Group Insurance is one of the nation's top ten group life insurers, rising from sixteenth largest in 1997 to sixth in 2004. Respondents to customer surveys are 100 per cent satisfied with the service they receive from Minnesota Life, giving the company the exceptional Net Promoter® Score of 87 percent. For more information about web-based services offered by Minnesota Life Group Insurance, an affiliate of Securian Financial Group, Inc..
Editor: To receive high-resolution photos of Michael Russell and Paula Bilitz via email, contact Maggie Jensen at Margaret.jensen@securian.com or 651-665-7558.
Contact:
Maggie Jensen
Media Relations Consultant
Minnesota Life Insurance Company
Phone: (651) 665-7558
Pager: (612) 650-0433
400 Robert Street North
St. Paul, MN 55101-2098
margaret.jensen@securian.com
